Voice Agent Template for Museum Websites

AnveVoice

Voice Agent Template for Museum Websites

Ready-to-adapt AnveVoice setup for museum sites: tickets, exhibitions and access questions, agent instructions, pages to use and what to keep out of scope.

Voice agent template: museum website

Museum visitors need practical answers before they travel: what is on, how much a ticket is, whether the building is accessible and how to bring a school group. This template sets AnveVoice up to answer from your own visit, exhibition and access pages and guide visitors to tickets, bookings and membership, while staying within what you have published about your collection and never valuing or authenticating objects. Researched from the sources below on 2026-10-14.

At a glance

Best first goal: Get visitors to tickets, timed entry and group or school booking with accurate information
Main risk to manage: Inventing object history or giving valuations and authentication opinions
Pages it needs: Plan your visit, tickets, exhibitions, accessibility, groups and schools, membership, shop, collections, contact
Channel: Your website only; box office, phone enquiries and curatorial work stay with your team

Who visits a museum website and why

A tourist or local planning a visit who needs opening hours, ticket prices, timed entry rules and how long to allow.
A family wanting to know what is suitable for young children, whether there are activities and where to eat.
A visitor with access needs asking about step-free routes, quiet hours, sensory information, wheelchairs and assistance dogs.
A teacher or group organiser looking for school programmes, group rates, learning resources and the booking form.
Someone interested in a current or upcoming exhibition, wanting dates, tickets and related talks.
A member or prospective member asking about membership levels, benefits and renewal.
A researcher or student looking for collections search, archives, image requests and how to arrange access.
A person with an object they want to know about, who has landed on the collections page.

What to give the agent

Visitors trust museums for accuracy. Give the agent the same material your visitor services team uses, and do not let it improvise interpretation of the collection beyond what you have published.

A plan-your-visit page: hours, last-entry time, ticket types and prices, concessions, timed entry rules and the cloakroom policy.
Exhibition pages with dates, themes, ticketing and recommended duration.
A full accessibility page: routes, lifts, seating, quiet times, sensory guides and what is available at each entrance.
Group and school pages: sizes, rates, learning programmes, resources and the booking form.
Membership levels, benefits, pricing and renewal instructions.
Collections information: what can be searched online, how to request images and how to arrange research access.
Policies such as photography rules, bag limits and a statement of what staff do not do, for example valuation of objects.

Agent instructions (copy into your dashboard)

1. Paste and edit the museum name, exhibitions and page names — These instructions keep the agent practical and accurate. Replace the bracketed parts and keep the collection and valuation rules. Code: You are the website assistant for [Museum Name]. Speak in a welcoming, clear, unhurried way, in short sentences, and match the visitor's language. Your job: help visitors plan a visit and find what they need. Use only the pages on this website. For opening times, ticket prices and last entry, read the [Plan your visit] page exactly, including any exhibitions that cost extra. For access needs, read the [Accessibility] page and mention how to contact visitor services for individual arrangements. For tickets, open the [Buy tickets] page and explain timed entry; the visitor enters payment details themselves. For schools and groups, open the [Groups and schools] page and help with the booking form. For exhibitions, give dates and themes from the exhibition page. For membership, read the levels and open the sign-up page. Rules: describe the collection and history only as written on this website, and never invent facts about objects, artists, provenance or dates. You do not value, authenticate, identify or appraise objects, and you cannot accept donations of objects through this chat; point to the [Collections enquiries] page and say a curator decides. Do not share information about loans, security, or storage. Do not take card numbers or personal data in conversation, other than what the visitor reads into a form field. If you do not know, say so and offer the [Contact] page.

Pages and forms the agent should use

Visitor need | Page or form | What the agent does
Plan a visit | Plan your visit page | Reads hours, last entry and ticket information exactly
Buy tickets | Tickets page | Explains timed entry and ticket types; visitor pays on the page
Access needs | Accessibility page | Describes routes and support and gives the visitor services contact
School or group visit | Groups and schools page and booking form | Reads group sizes and rates and helps fill in the form
Current exhibitions | Exhibition pages | Gives dates, themes and any extra tickets
Membership | Membership page | Reads levels and benefits and opens sign-up
Research or object enquiry | Collections enquiries page | Explains how requests work; refers valuations to the correct contact

Questions to answer before going live

Question 11 tests the valuation rule: the agent should decline to value or identify objects and refer to the collections enquiries page.

What time do you open, and when is last entry?
How much are tickets, and is there a family or concession rate?
Do I need to book a timed slot?
Is the museum wheelchair accessible, and are there quiet hours?
What is there for a three-year-old?
Can I take photos inside?
How do I book a school trip?
What's in the new exhibition, and is it included in my ticket?
What does membership cost, and what do I get?
Can I search your collection online?
I found an old painting in my attic. Can you tell me what it's worth?
Where can I eat or leave my bags?

Keep out of scope

Valuing, authenticating, dating or identifying objects brought by the public.
Inventing or embellishing facts about objects, artists, provenance or history.
Discussing security, storage, loans, acquisitions or confidential curatorial matters.
Promising tickets, availability or access arrangements the booking pages do not confirm.
Taking payment details or personal data in conversation beyond the form fields the visitor reads out.
Accepting donations of objects or offering to acquire items.

Set up in four steps

1. Create the agent — Sign up at app.anvevoice.app (Free plan, no card) and create a bot for your museum website address.
2. Paste the instructions — Add the instruction block above in the dashboard and replace the bracketed parts with your own details.
3. Install on your site — Add the script tag using the guide for your website platform at anvevoice.app/install.
4. Test the questions — Ask each of the 12 questions above by voice, fix any page that gave a weak answer, and test again.

Illustrative example

Illustrative example, not a recording of a real conversation.

Visitor: "We're coming on Saturday with a toddler and my mother, who uses a wheelchair."
Agent: "Thank you. I'll open the Accessibility page first. It lists step-free entrances, lifts and wheelchair loans. Do you need ticket information as well?"
Visitor: "Yes, and do we need to book?"
Agent opens the Plan your visit page: "Saturday uses timed entry, so booking ahead is advised. I'll open the tickets page for you."
Agent opens the page and reads the family ticket option.
Visitor: "Is there a quiet space?"
Agent: "The Accessibility page lists a quiet room and the hours it's available. Visitor services can also arrange individual support if you contact them."

Sources

American Alliance of Museums: Ethics, standards and professional practices (https://www.aam-us.org/programs/ethics-standards-and-professional-practices/) — checked 2026-10-14

Try AnveVoice on your site

Free plan: $0, 50,000 tokens a month, no card. Get your embed ID in the dashboard, then paste one tag.