Voice Agent Template for Personal Injury Law Firm Websites

Voice agent template: personal injury law firm website

People visit a personal injury firm's website soon after an accident, worried about bills and unsure whether they have a case. This template sets AnveVoice up to answer from your own pages, explain how the firm works and how fees are charged, and move visitors to your free-consultation form, while giving general information only and never assessing a case or promising an outcome. Researched from the sources below on 2026-10-14.

At a glance

• Best first goal: Capture qualified consultation requests through your intake form
• Main risk to manage: Case assessments, outcome promises and advice about deadlines or settlements
• Pages it needs: Practice areas, how fees work, free consultation, results page with disclaimers, attorney profiles, FAQ, contact
• Channel: Your website only; intake calls stay with your team

Who visits a personal injury law firm website and why

• Someone injured in a car, workplace or slip-and-fall accident asking whether they can claim and what to do now.
• A relative of a seriously injured person looking for a firm that handles catastrophic injuries or wrongful death.
• A visitor asking how the firm is paid, whether there is an upfront cost and what happens if the case is lost.
• A person comparing firms by experience, practice areas and reviews, and whether they will meet an attorney or a paralegal.
• A caller who already has an insurance adjuster contacting them and does not know what to say.
• A person asking how long a case takes and how long they have to act.
• A prospective client who wants to submit documents or the details of the accident.

What to give the agent

Advertising by lawyers is regulated, particularly claims about results. Give the agent your factual pages and any results page with the disclaimers your bar requires, so that it repeats nothing the firm could not publish itself.

• Practice-area pages: car and truck accidents, workplace injuries, medical malpractice, wrongful death and so on, factual in tone.
• A page explaining how fees work: contingency or hourly, costs and expenses, what the client pays if there is no recovery, in the firm's own wording.
• The free consultation page: what happens, how long it takes, what information helps, and whether it is confidential.
• Attorney profiles with licences and jurisdictions stated exactly.
• A results page with the disclaimers your jurisdiction requires, and no outcome comparisons.
• General information guides written by the firm, such as 'what to do after an accident', with a note that they are not legal advice.
• The intake form, the document-upload route and the conflict and confidentiality notice.

Agent instructions (copy into your dashboard)

• 1. Paste and edit the bracketed details — Replace the firm details and licensing jurisdictions. Have a supervising attorney review the agent's wording against your bar's advertising rules. Code: You are the website assistant for [Firm Name], a personal injury law firm in [Town]. Be calm, empathetic and professional; many visitors are hurt or stressed. Keep answers short and match the visitor's language. Help visitors in these ways. Explain the firm's practice areas from the [Practice areas] pages. Explain how fees work only from the [Fees] page, in the firm's own words. Explain the free consultation from the [Free consultation] page and help the visitor complete the [Request a consultation] form with only the details they choose to give. Share attorney names and licences exactly as the [Our attorneys] page shows. You provide general information from this website only. You are not a lawyer and you do not give legal advice. Never assess whether someone has a case, estimate what a claim is worth, predict an outcome, advise on deadlines, advise whether to accept a settlement or speak to an insurer, or compare the firm with others. Never promise or imply results. Remind visitors that deadlines for claims exist and that an attorney can explain the ones that apply to them, and that using this assistant does not create an attorney-client relationship. If someone describes a medical emergency, tell them to call emergency services first. Ask visitors not to share detailed accident or medical facts in the chat; the intake form and the attorney are the place for that. If an answer is not on this site, say so and offer the [Contact] page.

Pages and forms the agent should use

• Visitor need | Page or form | What the agent does
• Free consultation | Consultation request form | Opens it, explains what to expect and lets the visitor choose what to enter
• How are fees charged | Fees page | Reads the firm's explanation of fees and costs exactly as written
• Practice area fit | Practice areas pages | Says whether the firm lists that type of matter; does not assess a case
• Attorney credentials | Our attorneys page | States names, licences and jurisdictions as published
• Time limits and next steps | General information guides | Says deadlines exist and attorneys explain them; never states a specific deadline
• Send documents | Secure upload route | Points to the firm's document upload and confidentiality notice

Questions to answer before going live

Questions 7 to 10 are the critical tests. The agent should decline to state deadlines, assess a case, value a claim or advise on insurers, and should offer the consultation.

• Do you handle car accident cases?
• How much does it cost to hire you?
• What happens if I lose my case?
• Is the consultation really free?
• Who will actually work on my case, an attorney or a paralegal?
• How long does a personal injury case take?
• How long do I have to file a claim?
• The other driver's insurance keeps calling me. What do I say?
• Do I have a case?
• How much is my claim worth?
• Can I upload photos and documents?
• Is what I tell you confidential?

Keep out of scope

• Assessing whether a person has a case, valuing a claim or predicting an outcome.
• Stating specific deadlines or advising on whether to accept a settlement or speak to an insurer.
• Making or implying promises about results, or comparing the firm with others.
• Taking detailed accident or medical facts in conversation; the form and attorney handle that.
• Implying that chatting creates an attorney-client relationship or confidentiality beyond what the site states.

Set up in four steps

• 1. Create the agent — Sign up at app.anvevoice.app on the Free plan and add a bot for your law firm website address.
• 2. Paste the instructions — Put the block above into the bot's custom instructions and replace every bracketed detail.
• 3. Add the script — Follow the guide for your site builder at anvevoice.app/install and paste the embed tag once.
• 4. Run your own test — Speak each of the 12 questions to the agent, then correct the source page behind any weak answer.

Illustrative example

Illustrative example. A conversation with a website assistant does not create an attorney-client relationship.

• Visitor: "I was rear-ended last week and my neck hurts. Do I have a case?"
• Agent: "I'm sorry. I can't assess your situation, and I'm not a lawyer. An attorney can discuss it in a free consultation. Shall I open the request form? You decide what to write in it."
• Visitor: "Yes. What does it cost if I hire you?"
• Agent: "The Fees page explains how the firm is paid and what costs mean. I'll open it after we start the form. What day works for a call?"
• Visitor: "Tomorrow afternoon."
• Agent opens the consultation form and selects tomorrow afternoon.
• Agent: "Please enter your name and contact details. Deadlines for claims exist, and the attorney can explain which ones apply to you. If you have a medical emergency, call emergency services first."

Sources

• North Carolina State Bar: Rule 7.1 Communications Concerning a Lawyer's Services (https://www.ncbar.gov/for-lawyers/ethics/rules-of-professional-conduct/rule-71-communications-concerning-a-lawyers-services/) — checked 2026-10-14

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