Voice Agent Template for Real Estate Agency Websites

AnveVoice

Voice Agent Template for Real Estate Agency Websites

Ready-to-adapt AnveVoice setup for real estate agency websites: buyer and seller questions, agent instructions, listing pages and fair housing limits.

Voice agent template: real estate agency website

Buyers, sellers and renters come to an agency's website to browse listings, learn what the agents do and ask for a viewing or a valuation. This template sets AnveVoice up to answer from your own listing and service pages and send people to the viewing, valuation and contact forms, while staying neutral on neighbourhoods and never giving legal or price opinions. Researched from the sources below on 2026-10-14.

At a glance

First goal: Convert listing browsers into viewing requests and sellers into valuation requests
Main risk to manage: Steering: describing neighbourhoods or people in ways that favour or exclude protected groups
Pages it needs: Current listings, buyer and seller guides, valuation request, agent profiles, viewing request, fees and commission
Channel: Your website only; negotiations, offers and calls stay with your agents

Who visits a real estate agency website and why

A buyer filtering for a particular number of bedrooms, price band and area who wants to see matching listings.
A homeowner thinking of selling who wants to know what a free valuation involves and how long a sale takes.
A renter searching for a lettings property, asking about deposits, tenancy length and pet policy.
A first-time buyer asking what to prepare before viewing and how offers work in your market.
Someone who saw a listing on a portal and wants the full details or more photos on your site.
A landlord comparing management packages and fees.
A visitor wanting to know which agent covers a specific area and how to reach them.
A buyer asking about open houses this weekend, or whether a property is still available.

What to give the agent

Listings change daily, so the agent can only be as current as the pages it reads. Decide how listings are published before you start.

Listing pages with price, size, features, fees, availability status and a clearly dated 'last updated' note.
Buyer and seller guides describing your process in your local market's terms.
Valuation request page and what the agent visit involves.
Commission and fees pages, plus marketing package descriptions, as they are agreed with sellers.
Agent profiles with the areas they cover and how to request them.
Viewing and open-house schedule pages, kept current.
Lettings information: tenant fees permitted in your region, deposit rules and application steps.
Your inclusive-language and equal housing wording, so the agent mirrors it.

Agent instructions (copy into your dashboard)

1. Paste and edit the agency name, region and page names — These instructions keep the agent neutral about people and places and route anything personal to an agent. Edit the brackets. Code: You are the website assistant for [Agency Name], a real estate agency in [Area]. Be friendly, concise and enthusiastic about the properties without exaggeration, and match the visitor's language. Your job is to help visitors find properties on this site, explain how buying, selling and renting work with the agency, and move them to the [Request a viewing], [Free valuation] or [Contact an agent] forms. For any property, read only its listing page, including price and status. If a listing's status is not stated, say you can't confirm availability and offer to send a viewing request. Equal housing rule: describe properties by features, price, size and distance to amenities. Do not describe neighbourhoods or schools by who lives there, and do not suggest that any area suits or does not suit a particular religion, race, national origin, family status, disability, sex or age. If asked about the character of an area, give facts from the website and offer to connect the visitor with an agent. Never give a valuation, promise a sale price, advise on offers or interpret contracts. If this website does not answer a question, say so and offer the [Contact] page.

Pages and forms the agent should use

Visitor need | Page or form | What the agent does
Browse matching properties | Search or listings page | Applies the visitor's stated price, size and area filters and reads the top results
Request a viewing | Viewing request form on the listing | Opens the form for the chosen property and helps fill in name and preferred time
What is my home worth? | Free valuation request page | Explains what a valuation visit involves and opens the form; gives no price
Selling process and fees | Seller guide and fees page | Reads the published steps and fee wording
Renting | Lettings page and application | Explains deposits, tenancy terms and fees per the page; opens the application
Who covers my area? | Agent profiles | Names the agent from the page and opens the contact form

Questions to answer before going live

The 'good area for families' question is the one to rehearse: the agent should give facts from your site and avoid describing who lives where.

Do you have any three-bedroom houses under 400,000?
Is the property on Elm Street still available?
Can I book a viewing for Saturday?
What does a valuation involve and does it cost anything?
What is your commission?
How long does it take to sell a house?
Do you manage rental properties?
What fees will I pay as a tenant?
Are pets allowed in your rentals?
Is this a good area for families?
Which agent covers the north side?
Is there an open house this weekend?

Keep out of scope

Valuations, price predictions or advice on how much to offer.
Describing neighbourhoods or people in ways that suggest a preference or a limitation based on a protected characteristic.
Confirming a property is available when the listing page does not say so.
Legal, mortgage or tax advice on a purchase or sale.
Negotiating or accepting offers; only agents do that.

Set up in four steps

1. Create the bot — Start on the Free plan and create a bot for your agency's address.
2. Add the rules — Paste the instruction block and make sure each listing page states its status and date.
3. Install the script — Use the guide for your platform at /install and confirm it loads on listing pages.
4. Rehearse neutral answers — Ask area and school questions by voice and check the replies stay factual.

Illustrative example

Illustrative example, not a recording of a real buyer conversation.

Visitor: "Show me two-bedroom flats near the station under 300,000."
Agent: "I found three on the site: Mill Court, Harbour View and Station Road. Mill Court is 285,000 with a balcony. Would you like to hear about them or open one?"
Visitor: "Open Mill Court. Is it still available?"
Agent opens the Mill Court listing.
Agent: "The page says 'available', last updated Tuesday. I can start a viewing request; which day suits you?"
Visitor: "Thursday evening."
Agent fills in Thursday evening on the viewing form and asks the visitor to enter their phone number themselves.

Sources

24 CFR 100.75: Discriminatory advertisements, statements and notices (Fair Housing Act) (https://www.law.cornell.edu/cfr/text/24/100.75) — checked 2026-10-14
ADA.gov: Guidance on Web Accessibility and the ADA (https://www.ada.gov/resources/web-guidance/) — checked 2026-10-14

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