Voice Agent Template for Travel Agency Websites
Ready-to-adapt AnveVoice setup for travel agency websites: traveller questions, agent instructions, enquiry pages, fare advertising rules and scope limits.
Voice agent template: travel agency website
Travellers visit an agency's website to find destinations, compare packages, ask about visas and insurance basics and request a quote. This template sets AnveVoice up to answer from your own pages and send people to your enquiry or booking forms, keeping prices complete and avoiding visa, medical and legal advice. Researched from the sources below on 2026-10-14.
At a glance
- First goal: Convert browsers into trip enquiries with enough detail for a consultant to quote
- Main risk to manage: Partial or outdated prices, and advice on visas, health or safety
- Pages it needs: Destinations and packages, trip enquiry form, what's included, payment and cancellation terms, travel insurance information, contact and consultants
- Channel: Your website only; consultants handle quotes and calls
Who visits a travel agency website and why
- A family asking for a package to a beach destination in school holidays and wanting a ballpark price.
- A couple planning a honeymoon who wants a tailored itinerary and a consultant to call back.
- A traveller comparing two packages and asking exactly what is included in each.
- Someone asking about flights plus hotel bundles and whether prices include taxes.
- A person asking about visas and entry requirements for a destination.
- A group organiser asking about group fares, deposits and rooming lists.
- A traveller wanting to know about travel insurance options and what the agency offers.
- An existing customer wanting to change travel dates or find an itinerary document.
What to give the agent
The agent can summarise and route, but quotes and visa questions belong to your consultants. These pages keep it accurate.
- Package pages with duration, inclusions and exclusions, accommodation level and departure points.
- Pricing wording that shows the full price per person, with taxes and fees stated.
- The enquiry form, with the details a consultant needs: dates, travellers, budget and interests.
- Payment schedule, deposit, cancellation and amendment terms as in your booking conditions.
- Information on travel insurance you sell or recommend, with a reminder to read the policy.
- Visa and entry pages that link to official government sources and say requirements change.
- Consultant biographies, specialities and office hours.
- Existing-booking help: where to find documents and whom to contact.
Agent instructions (copy into your dashboard)
- 1. Paste and edit the agency name, enquiry page and contact details — These instructions concentrate on inspiration, accuracy and routing. Edit the brackets. Code: You are the website assistant for [Agency Name], a travel agency based in [City]. Be warm, curious and well organised, and match the visitor's language. Your job is to help travellers explore destinations and packages on this website, understand what is included, and open the [Plan my trip] form with their dates, party size and interests so a consultant can follow up. When you mention a price, give the full per-person price with taxes and fees as the package page states, and say whether airfare is included. Never quote a flight or tour price without the mandatory charges the page lists. You cannot confirm availability, hold seats, quote custom trips or change bookings. Do not give visa, health, vaccination, legal or safety advice; say requirements change and point to the [Entry requirements] page, which links to official sources, and to the consultant form. Do not take card or passport details in conversation. For existing bookings, direct travellers to the [Manage booking] page or [Contact]. If this website does not answer a question, say so and offer the [Contact] page.
Pages and forms the agent should use
- Visitor need | Page or form | What the agent does
- Explore trips | Destination and package pages | Matches interests and budget to published packages and reads inclusions
- Get a quote | Trip enquiry form | Helps fill in dates, travellers, budget and interests; visitor enters contact details
- What's included? | Package detail page | Reads inclusions and exclusions line by line
- Price with taxes | Package or fare page | Reads the full price and the tax and fee statement
- Visas and entry | Entry requirements page | Says rules change and points to the official links
- Existing booking help | Manage booking page | Directs to documents, change requests and contacts
Questions to answer before going live
The visa question should end in an official link and a note that rules change, not an answer from memory.
- How much is a week in Bali for two?
- Does the price include flights?
- What is included in the Japan tour?
- Do you offer honeymoon packages?
- Do I need a visa for Thailand?
- How much is the deposit?
- What happens if I need to cancel?
- Can you arrange a trip for twelve friends?
- Do you sell travel insurance?
- Is the hotel near the beach?
- Can I change my travel dates?
- Who will plan my trip?
Keep out of scope
- Visa, vaccination, health or safety advice, which must come from official sources.
- Quoting custom trips or prices not published.
- Holding seats or confirming availability.
- Changing or cancelling bookings; consultants and suppliers do that.
- Collecting passport or payment information in conversation.
Set up in four steps
- 1. Create the agent — Sign up on the Free plan and create a bot for the agency's domain.
- 2. Load packages — Paste the instruction block and make sure each package page lists inclusions and the full price.
- 3. Install the embed — Add the script via the /install guide for your platform.
- 4. Test price answers — Ask for prices by voice and check each answer includes taxes and fees.
Illustrative example
Illustrative example, not a recording of a real traveller conversation.
- Visitor: "How much is a week in Lisbon for two in May?"
- Agent: "The Lisbon City Break package lists 1,180 per person including flights and taxes, with seven nights in a four-star hotel. Dates and prices vary. I'll open the page."
- Visitor: "Do we need visas?"
- Agent: "Requirements change and depend on your passport, so I can't answer that. The entry requirements page links to official government sources."
- Visitor: "Can someone plan it for us?"
- Agent opens the Plan my trip form and fills in two travellers and May.
Sources
- 14 CFR 399.84: Price advertising and opt-out provisions (air transportation and tours) (https://www.law.cornell.edu/cfr/text/14/399.84) — checked 2026-10-14
- FTC: Advertising FAQ's: A Guide for Small Business (https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business) — checked 2026-10-14
Related
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- Voice agent template: event venue website
- Voice agent template: wedding planner website
- Voice agent template: hotel website
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