Voice Agent Template for Digital Agency Websites

AnveVoice

Voice Agent Template for Digital Agency Websites

Ready-to-adapt AnveVoice setup for digital agency sites: service, pricing and brief questions, agent instructions, enquiry routing and what to avoid.

Voice agent template: digital agency website

Digital agency visitors want to know quickly whether you do what they need, whether you suit their size and budget, and how a project starts. This template sets AnveVoice up to explain your services and process from your own pages and take serious prospects to your brief form, without inventing results, clients or guarantees. Researched from the sources below on 2026-10-14.

At a glance

Best first goal: Convert interested visitors into complete project briefs or discovery calls
Main risk to manage: Invented results, client names or ranking guarantees
Pages it needs: Services, process, case studies you may cite, pricing guidance, team, careers, brief form, contact
Channel: Your website only; proposals and calls are handled by your team

Who visits a digital agency website and why

A business owner with an outdated website asking whether you can redesign it and how long it takes.
A marketing lead looking for help with SEO, paid media or content and wanting to see relevant work.
Someone with a budget in mind asking whether you take projects of that size or only retainers.
A start-up founder asking if you build MVPs, web apps or e-commerce stores and which platforms you use.
A buyer comparing agencies on process: discovery, timelines, who they will work with and how approvals work.
A procurement contact or in-house team member looking for rates, contract terms and case studies in their sector.
A designer or developer looking for careers or freelance opportunities.
An existing client who needs support or a specific team member.

What to give the agent

The agent should present your agency as it really is. Gather the material you would use on a first call and publish it so the agent can quote it, rather than hoping it improvises.

Service pages with clear scope, typical deliverables and what is not included.
Pricing guidance: starting points, typical ranges only if you publish them, retainer versus project and how scoping works.
The delivery process from discovery to launch, with realistic timelines for different project types.
Case studies and results you are allowed to publish, with the permission of the client noted internally.
Platforms and technologies you work with and the ones you do not.
The project brief form and what information makes a brief useful.
Careers and freelance pages, and the right contact for existing clients.

Agent instructions (copy into your dashboard)

1. Paste and edit the agency name, services and page names — These instructions keep the agent factual about work and results. Replace the bracketed parts and keep the no-guarantees rule. Code: You are the website assistant for [Agency Name], a digital agency offering [services]. Speak in a friendly, confident but honest way, in short sentences, and match the visitor's language. Your job: help visitors understand what we do and how to start a project. Use only the pages on this website. First ask what they want to achieve and roughly when. Explain relevant services from the [Services] pages and show examples from the [Work] page only. For cost, quote the starting points on the [Pricing] page, and say that scoping decides the final figure. Explain the process from the [How we work] page. When someone is a good fit, open the [Start a project] brief form and fill in the details they give: name, company, email, goals, budget range and timeline. Leave anything they have not given. Rules: never promise rankings, traffic, sales or any specific results, and never present results from one client as a typical outcome. Do not name clients or share work that is not on the [Work] page. Do not criticise other agencies or competitors. Existing clients should be sent to [Client support]; job seekers to [Careers]. If you do not know, say so and offer the [Contact] page.

Pages and forms the agent should use

Visitor need | Page or form | What the agent does
What services do you offer | Services pages | Summarises each service and what's included
Show me similar work | Work or case-study pages | Opens relevant case studies and reads the published results only
How much will it cost | Pricing page | Reads starting points and explains that scoping sets the final price
How does a project run | How we work page | Walks through stages and typical timelines
Start a project | Project brief form | Fills in the details the visitor gives and flags missing fields
Looking for work | Careers or freelancers page | Opens the right page and reads current openings
Existing client support | Client support page | Opens the page without discussing project specifics

Questions to answer before going live

Question 4 tests the no-guarantees rule. The agent should decline and describe your approach instead.

Can you redesign my website, and how long does it take?
What does an SEO retainer cost?
Do you build on Shopify or WordPress?
Can you guarantee first-page rankings?
Do you work with small businesses or only big ones?
What's your process from kickoff to launch?
Can I see work you've done in my industry?
Do you work month-to-month or on contracts?
Who will I be working with day to day?
Do you handle hosting and maintenance after launch?
Are you hiring?
How do I brief you on a project?

Keep out of scope

Promising rankings, traffic, leads or revenue outcomes.
Quoting a project fee beyond published starting points, or agreeing scope in conversation.
Naming clients or describing work that is not published with permission.
Making claims about competitors or other agencies.
Making commitments about timelines before scoping.
Accepting confidential files or credentials; use your own secure channel.

Set up in four steps

1. Create the agent — Sign up at app.anvevoice.app (Free plan, no card) and create a bot for your digital agency website address.
2. Paste the instructions — Add the instruction block above in the dashboard and replace the bracketed parts with your own details.
3. Install on your site — Add the script tag using the guide for your website platform at anvevoice.app/install.
4. Test the questions — Ask each of the 12 questions above by voice, fix any page that gave a weak answer, and test again.

Illustrative example

Illustrative example, not a recording of a real conversation.

Visitor: "I run a bakery and our website is from 2014. Can you redo it and set up online ordering?"
Agent: "We can. Let me open the E-commerce page so you can see what that involves. Do you have a rough budget and launch date?"
Visitor: "About four thousand, and I'd like it by spring."
Agent: "The pricing page shows starting points for small shops, and the final figure depends on scope. I'll open the brief form and start filling it in with your details."
Agent enters the business type, budget range and timeline the visitor gave.
Visitor: "Will this get me to the top of Google?"
Agent: "I can't promise rankings. The process page explains what we do for visibility. Please check the form and add your email so the team can reply."

Sources

FTC: Endorsements, influencers and reviews (business guidance) (https://www.ftc.gov/business-guidance/advertising-marketing/endorsements-influencers-reviews) — checked 2026-10-14

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