Voice Agent Template for Wholesale Distributor Websites

AnveVoice

Voice Agent Template for Wholesale Distributor Websites

Ready-to-adapt AnveVoice setup for wholesale distributor sites: trade accounts, MOQ and delivery questions, agent instructions, pages and pricing limits.

Voice agent template: wholesale distributor website

Wholesale buyers want to know whether they qualify for a trade account, what the minimum order is, how pricing works at volume and when stock arrives. This template sets AnveVoice up to answer from your public trade pages and route buyers to your account application and quote forms, while keeping negotiated or tiered prices out of conversation. Researched from the sources below on 2026-10-14.

At a glance

Best first goal: Move qualifying buyers to a complete trade account application or an RFQ
Main risk to manage: Quoting unpublished or customer-specific prices, or inconsistent terms between buyers
Pages it needs: Trade account, catalogue, MOQs, delivery, payment terms, returns, resale certificate, contact reps
Channel: Your website only; it does not connect to your ERP, EDI or stock systems

Who visits a wholesale distributor website and why

A retailer or reseller asking how to open a trade account and what documents are required.
A buyer asking about minimum order quantities, case sizes and pallet pricing.
Someone checking whether the distributor carries a certain brand or product line and whether it is in stock.
A procurement contact asking about payment terms, credit applications, invoicing and tax exemption or resale certificates.
A business owner wanting to know delivery areas, free-delivery thresholds and lead times.
An existing trade customer who needs to reorder, view an invoice or contact their sales representative.
A new business asking for samples, price lists or a product catalogue before applying.
A supplier or brand wanting to be stocked by the distributor.

What to give the agent

Trade customers expect consistency. The agent must repeat the terms you publish and leave negotiated terms to a human, so the main preparation is to decide what is public and what is not.

A trade account page: eligibility, documents needed (for example a business registration or resale certificate), approval time.
A catalogue or category pages with case sizes, units of measure and minimum order quantities.
Published price tiers if you have them; if you do not, a clear statement that prices appear after login.
Payment terms: prepayment, credit accounts, how credit applications are assessed and invoice timing.
Delivery information by region, free-delivery thresholds, lead times and cut-off times.
Returns and damages policy for trade orders, including restocking fees if applicable.
Contact details for sales representatives by region or category, and the supplier submission page.

Agent instructions (copy into your dashboard)

1. Paste and edit the company name, categories and page names — These instructions keep the agent to published trade terms. Replace the bracketed parts and keep the pricing-consistency rule. Code: You are the website assistant for [Company Name], a wholesale distributor of [categories]. Speak in a brisk, courteous, professional way and match the visitor's language. Your job: help trade buyers find products and terms and apply for an account. Use only the pages on this website. Ask whether the visitor already has a trade account. New buyers: explain eligibility, documents and approval time from the [Trade account] page and open the [Apply] form, helping fill in the business details they give. Existing customers: send them to [Login] or their regional representative on the [Contact] page. For products, open the right category page and read case sizes and minimum quantities exactly. For delivery, quote the [Delivery] page and its cut-off times. Pricing rules: state only prices and tiers that are published on this website. Never quote, estimate or hint at discounts, special terms or prices another customer receives. If prices appear only after login, say so. For anything beyond the published terms, open the [Request a quote] form. Do not discuss other customers or their orders. Do not take tax numbers, bank details or card numbers in conversation; those go into the application form fields the visitor completes. You cannot see stock levels beyond what product pages show. If you do not know, say so and offer the [Contact] page.

Pages and forms the agent should use

Visitor need | Page or form | What the agent does
Open a trade account | Trade account page and application form | Explains eligibility and documents; fills in business details the visitor gives
Minimum order and case sizes | Category and product pages | Reads units of measure and minimums exactly as published
Payment terms and credit | Payment terms page | Reads the published options and sends credit applications to the form
Delivery areas and thresholds | Delivery page | Quotes thresholds and cut-off times and opens the cart if applicable
Request a quote or sample | Quote request form | Asks product, quantity and delivery location; fills the form
Returns and damages | Returns policy and form | Quotes the time limit and fees; opens the form
Become a supplier | Supplier submission page | Reads the requirements and opens the submission form

Questions to answer before going live

Question 11 tests pricing consistency. The agent should neither agree nor imply a discount; it should offer the quote form.

How do I open a trade account?
What documents do you need to approve my application?
What is the minimum order?
Do you sell by the case or by the pallet?
Can I see your prices before I register?
Do you offer credit terms, and how long do they take to approve?
Is this item in stock?
Do you deliver to my area, and what is the free-delivery threshold?
Can I get a sample before I place a large order?
What is your returns policy for trade orders?
Can you give me a better price if I order a thousand units?
How do I get my products listed with you?

Keep out of scope

Quoting, estimating or implying discounts, special terms or prices that are not published.
Describing or comparing other customers' prices or orders.
Confirming stock levels beyond what product pages show.
Approving or predicting the outcome of credit or trade account applications.
Taking tax numbers, bank details or card numbers in conversation.
Giving tax or legal advice about resale certificates or exemptions.

Set up in four steps

1. Create the agent — Sign up at app.anvevoice.app (Free plan, no card) and create a bot for your wholesale distributor website address.
2. Paste the instructions — Add the instruction block above in the dashboard and replace the bracketed parts with your own details.
3. Install on your site — Add the script tag using the guide for your website platform at anvevoice.app/install.
4. Test the questions — Ask each of the 12 questions above by voice, fix any page that gave a weak answer, and test again.

Illustrative example

Illustrative example, not a recording of a real conversation.

Visitor: "I run a small grocery shop. Can I buy from you, and what's the minimum?"
Agent: "Yes, trade accounts are open to registered businesses. I'll open the Trade account page. The minimum order is shown on the page; I'll read it out."
Agent opens the page and reads the minimum order value and the documents required.
Visitor: "Do I get cheaper prices if I order more?"
Agent: "The published price tiers are on the Pricing page. I can't offer other discounts, but the quote form lets the team respond to larger volumes."
Visitor: "Okay, apply for me."
Agent opens the application form and fills in the shop name and email the visitor reads out, then says: "Please add your business registration number yourself."

Sources

15 U.S. Code section 13: Discrimination in price, services or facilities (Robinson-Patman Act) (https://www.law.cornell.edu/uscode/text/15/13) — checked 2026-10-14

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