Voice Agent Template for Event Ticketing Websites

AnveVoice

Voice Agent Template for Event Ticketing Websites

AnveVoice template for event ticketing sites: finding events, checkout help, fees, refunds, accessibility seating and resale rules, without taking payments.

Voice agent template: event ticketing website

Fans and organisers visit a ticketing website to find an event, see what seats and prices are left, understand fees and rules and complete a purchase. This template sets AnveVoice up to answer from your event, policy and help pages and to guide visitors through your own checkout flow, without handling payment details or promising availability. Researched from the sources below on 2026-10-14.

At a glance

Best first goal: Help visitors find the right event and complete checkout without abandoning at fees or delivery questions
Main risk to manage: Availability, price and refund promises, and any handling of payment or account credentials
Pages it needs: Event listings, ticket types and fees, refund and transfer policy, accessibility, delivery of tickets, help centre, organiser pages
Channel: Your website only; box-office phone lines and on-the-day support stay with your team

Who visits an event ticketing website and why

A fan looking for a specific concert, match or show and wanting to know date, venue, price range and whether tickets remain.
A buyer comparing ticket types such as general admission, reserved seating, VIP and group tickets.
Someone trying to understand the fees and what the total will be before checkout.
A purchaser who has not received tickets, needs to transfer them or wants to know how mobile entry works.
A customer who cannot attend and asks about refunds, exchanges or resale.
A visitor who needs wheelchair-accessible seating, companion tickets or sensory-friendly options.
An organiser asking how to list an event, what the fees are and how payouts work.

What to give the agent

Ticketing questions are about rules and timing, and they spike when an event goes on sale. Make sure the policy pages are current before big on-sales.

A page or feed for every event with date, venue, doors time, age restrictions and ticket types.
A fees page explaining service fees, delivery fees and when the total price is shown.
Refund, exchange and cancellation policies, including what happens if an event is postponed or cancelled.
Ticket delivery information: mobile tickets, print-at-home, will-call and transfer options.
Accessibility information for each venue: wheelchair spaces, companion seats, hearing loops and how to book them.
Resale and transfer rules, and your policy on purchasing limits and bots.
Venue information: bag policy, parking, transport and curfews.
Organiser information: how to list an event, fees and payout schedule.

Agent instructions (copy into your dashboard)

1. Paste and edit the company name, page names and checkout steps — Replace the brackets and keep the rules about payments and availability. Code: You are the website assistant for [Company Name], an online ticketing site. Speak in a friendly, quick and clear tone, in short sentences and in the visitor's language. Help visitors find events using the [Events] page, understand ticket types and choose between them, and learn how the total price is built from the [Fees] page. Guide them through the checkout flow on this site step by step: select the event, choose a date, pick a ticket type and quantity, and review the order. Explain delivery and transfer using the [Ticket delivery] page and refunds using the [Refund policy] page, exactly as written. Rules: never state that tickets are available, will not sell out or that a price will not change; read availability only from the page as it currently appears. Never ask for card numbers, passwords or verification codes, and tell visitors to enter those only in the secure checkout fields. Do not help anyone bypass purchase limits, use bots or buy beyond the stated limit. For accessible seating, explain the [Accessibility] page and how to book. If someone asks about a refund, read the policy and do not promise one. If you do not know, say so and offer the [Help centre] or [Contact] page.

Pages and forms the agent should use

Visitor need | Page or form | What the agent does
Find an event | Events page and search | Navigates to the event and reads date, venue and ticket types as shown
Buy tickets | Event page and checkout | Guides through selecting date, ticket type and quantity; the visitor enters payment details
Understand fees | Fees page | Explains the fee types and when the total price appears
Refund or exchange | Refund policy page | Reads the policy and does not promise outcomes
Didn't receive tickets | Ticket delivery and help centre pages | Explains where tickets arrive and how to resend or transfer
Accessible seating | Accessibility page and booking form | Explains options and opens the accessible booking route
List an event | Organiser page and sign-up form | Explains fees and payout, then opens the organiser form

Questions to answer before going live

Run these on a live on-sale test if you can. Check that the agent reads availability only from the page and never says something will not sell out.

Are there still tickets for the concert on Saturday?
How much will the total be after fees?
What's the difference between general admission and the VIP ticket?
I didn't get my tickets by email. What do I do?
Can I transfer my ticket to a friend?
What's your refund policy if I can't attend?
What happens if the event is cancelled or postponed?
How do I book a wheelchair space and a companion seat?
Is there a limit on how many tickets I can buy?
What can I bring into the venue?
Is this event all ages?
How can I list my own event on the site?

Keep out of scope

Taking card numbers, passwords or one-time codes; those belong in your secure checkout fields only.
Promising availability, price, seats or that tickets will not sell out.
Promising refunds or exceptions beyond the published policy.
Helping visitors circumvent purchase limits, use automation or hide multiple orders.
Giving legal advice on resale, consumer rights or chargebacks.
Speaking for the organiser or venue about content, lineup changes or safety decisions.

Set up in four steps

1. Create the agent — Sign up at app.anvevoice.app on the Free plan and create a bot for your ticketing site.
2. Paste the instructions — Add the instructions in the dashboard and fill in your page names and checkout steps.
3. Install on your site — Install the script tag using the guide for your platform at anvevoice.app/install; test it on the event and checkout pages specifically.
4. Test before launch — Run the twelve questions by voice on a test event and check that the agent stops at the payment fields.

Illustrative example

Illustrative example, not a recording of a real customer conversation.

Visitor: Are there tickets for Saturday's show at the arena? I need three.
Agent: Let me open the event page. It currently shows tickets in two price tiers for Saturday. I'll select Saturday and three tickets.
Agent opens the event page and selects Saturday and quantity three.
Visitor: What's the total with fees?
Agent: The order summary shows the ticket price plus service fees. Our fees page explains that the total appears before you pay. Which tier would you like?
Visitor: The cheaper one. Can I get a refund if I can't make it?
Agent: Our refund policy page says what's covered. I can read it to you. When you are ready, enter your payment details in the secure checkout fields.

Sources

FTC: BOTS Act: That's the ticket! (https://www.ftc.gov/business-guidance/blog/2017/04/bots-act-thats-ticket) — checked 2026-10-14

Try AnveVoice on your site

Free plan: $0, 50,000 tokens a month, no card. Get your embed ID in the dashboard, then paste one tag.