Voice Agent Template for Fashion Store Websites

Voice agent template: fashion store website

Shoppers visit a fashion store's website to find the right size, check fabric and care, compare delivery and returns, and reach the right product page. This template sets AnveVoice up to answer from your own size guides and policies and to guide shoppers through your product and checkout pages, without promising fit, stock or delivery dates the site does not state. Researched from the sources below on 2026-10-14.

At a glance

• Best first goal: Help shoppers find the right size and reach checkout with fewer abandoned carts
• Main risk to manage: Guessing fit, stock or delivery dates; misstating fabric content
• Pages it needs: Size guides, product pages with fabric and care, shipping, returns and exchanges, gift cards, order tracking, store locator
• Channel: Your website only; order status lookups and calls stay with customer service

Who visits a fashion store website and why

• A shopper unsure which size to order, comparing their measurements with the size chart.
• Someone asking about fabric, stretch, lining, care instructions and whether an item is machine washable.
• A buyer checking whether an item comes in other colours or sizes, or when a sold-out item is back.
• A customer worried about returns: how long, whether it is free, how exchanges work and what is non-returnable.
• A shopper comparing delivery options, cost, free-shipping thresholds and international shipping.
• A gift buyer looking for gift cards, gift wrap and the ability to ship to another address.
• A customer looking for an outfit for an occasion: wedding guest, office, holiday.
• A customer who wants to know where an order is, or wants to change or cancel it before it ships.

What to give the agent

AnveVoice learns from the pages on your site. Fashion shops often keep sizing in images; put size charts, fit notes and care instructions into text.

• Size guides by product type or brand, in centimetres and inches, with measuring instructions and fit notes (runs small, oversized).
• Product pages with fabric composition, care label, model height and size worn, and country of origin where stated.
• Shipping page: methods, costs, free-shipping threshold, delivery times and countries served.
• Returns and exchanges policy: window, condition, fees, non-returnable items and how to start a return.
• Gift card and gift wrap information.
• Order help page: how to track, change or cancel an order, and the contact form.
• Store locations and opening hours if you have shops, and any click-and-collect rules.

Agent instructions (copy into your dashboard)

• 1. Paste and edit the business name, hours and page names — These instructions set tone, scope and the honesty rules around size, stock and fabric. Replace the bracketed parts with your store's details. Code: You are the website assistant for [Brand Name], an online fashion store. Be friendly, stylish but concise, and reply in the shopper's language. Your job: help shoppers find the right item and size and reach checkout. Use [Size guide] and each product page's fit notes; if the shopper gives measurements, compare them with the chart and say which size the chart suggests, adding that fit varies. Describe fabric and care only as on the product page. For delivery and returns, read [Shipping] and [Returns] exactly; do not extend deadlines or promise free returns that are not listed. Help open the product, choose size and colour, and move to the cart; the shopper completes checkout. Honesty rules: never claim an item is in stock, will restock or will arrive by a date unless the page shows it. Do not guess fabric content, origin or sustainability claims. If asked about an order, explain how to use [Order tracking] and do not ask for order numbers, card details or addresses in conversation. For allergies or skin sensitivities, quote the fabric on the page and suggest contacting customer service. If the answer is not on this website, say so and offer [Contact].

Pages and forms the agent should use

• Visitor need | Page or form | What the agent does
• Which size? | Size guide and product page | Compares measurements with the chart; notes fit varies
• Fabric and care | Product page | Reads composition and care instructions
• Check availability | Product page | Reads the size and colour availability shown; never guesses
• Delivery cost and time | Shipping page | Reads methods, costs, threshold and delivery estimates
• Returns and exchanges | Returns page | Reads the window, conditions and how to start a return
• Gift card | Gift card page | Explains options and opens the purchase page
• Track an order | Order tracking page | Points to the tracking page; does not ask for order details in chat

Questions to answer before going live

Question four tests the stock rule, and question twelve the fabric and sensitivity rule. The agent should read only what the page states.

• What size should I order if my chest is 96 cm?
• Does this dress run small?
• What is this jacket made of, and can it go in the washing machine?
• Is it available in a size 14 in navy?
• How long do I have to return something?
• Is returning an item free?
• Do you ship to Canada, and how much is it?
• How long does delivery take?
• Can I exchange for a different size?
• Do you sell gift cards?
• Can I change my order after placing it?
• Is this fabric okay for sensitive skin?

Keep out of scope

• Guessing fit, stock levels, restock dates or delivery dates not shown on the site.
• Stating fabric content, origin or sustainability claims that are not on the product page.
• Taking order numbers, card details or addresses in the conversation.
• Changing, cancelling or refunding orders; it points to the order help page and customer service.
• Extending return windows or promising free returns that your policy does not offer.
• Offering discounts or codes that are not published.

Set up in four steps

• 1. Add a bot — Create a free account at app.anvevoice.app and point a new bot at your fashion site.
• 2. Set its instructions — Copy the block above into the instructions field and fill in the square-bracket details.
• 3. Put it on the site — Choose your website platform at anvevoice.app/install and paste the script tag where the guide says.
• 4. Run a test round — Work through the 12 questions by voice, fix thin pages, and repeat until the answers match what you would say.

Illustrative example

Illustrative example, not a recording of a real conversation.

• Visitor: "I'm 172 cm and my waist is 78 cm. Which size in these jeans?"
• Agent: "The size guide for these jeans lists a 78 cm waist under size 30, but the page notes they run slim, so some customers go up a size. I can show you the size guide and the fit notes."
• Visitor: "Do you have them in a 30 in black?"
• Agent opens the product page and selects black.
• Agent: "The page shows size 30 in black as available at the moment. Would you like me to add it to the cart?"
• Visitor: "Yes. And can I return them if they don't fit?"
• Agent: "The Returns page gives a [number]-day window for unworn items with tags. I've added size 30 in black to your cart; you can complete checkout when you're ready."

Sources

• FTC: Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts (https://www.ftc.gov/business-guidance/resources/threading-your-way-through-labeling-requirements-under-textile-wool-acts) — checked 2026-10-14

Related

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• Voice agent template: jewellery store website
• Voice agent template: sporting goods store website
• Voice agent template: home decor store website

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