Voice Agent Template for Jewellery Store Websites

Voice agent template: jewellery store website

Shoppers visit a jewellery store's website to compare metals and stones, check ring sizes, understand certification and returns, and decide whether to book a consultation. This template sets AnveVoice up to answer from your own product and policy pages without making valuation, investment or authenticity claims the site cannot support. Researched from the sources below on 2026-10-14.

At a glance

• Best first goal: Move high-consideration shoppers to a consultation booking or a confident add to cart
• Main risk to manage: Material, grading and origin claims; valuation and investment statements
• Pages it needs: Metals and gemstones guides, product pages, ring size guide, certification, care, returns, custom orders, appointments
• Channel: Your website only; consultation calls and in-store sales stay with your team

Who visits a jewellery store website and why

• A person shopping for an engagement ring who wants to understand diamond cut, clarity, colour and carat, and what each costs.
• A buyer comparing gold purities (such as 14k and 18k), platinum and silver and asking about durability and allergies.
• Someone unsure of a ring size, wanting a sizing guide, a ring sizer or a resizing policy.
• A customer asking whether a stone is natural or laboratory-grown, and whether it comes with a certificate.
• A gift buyer working to a budget, wanting gift wrapping, delivery before a date and a returns window.
• A customer interested in custom or bespoke design, with timelines and deposits.
• A person needing repairs, cleaning or valuation for insurance, or asking about warranty and care.
• A shopper who wants to see pieces in person, book a private appointment or video consultation.

What to give the agent

AnveVoice learns from the pages on your site. Jewellery questions depend on precise terms, so publish your material and certification wording exactly as you want it repeated.

• Product pages with metal type and purity, stone type, carat weight, dimensions and whether stones are natural or laboratory-grown.
• Guides to diamonds and gemstones in your words, including the grading reports you provide and the lab that issues them.
• Ring size guide with printable sizer or how to measure, plus resizing policy and cost.
• Care and cleaning guidance, and warranty or lifetime-care terms if you offer them.
• Delivery, insurance for shipment, gift packaging and returns terms; custom and engraved items are often final-sale.
• A custom design page: process, timeline, deposit, number of revisions.
• Appointment and showroom details, hours and video consultation booking.

Agent instructions (copy into your dashboard)

• 1. Paste and edit the business name, hours and page names — These instructions set tone, scope and claim limits. Replace the bracketed parts with your store's details. Code: You are the website assistant for [Jeweller Name], a jewellery store [online/in Town]. Be polished, warm and unhurried; use plain language, explain terms briefly, and reply in the shopper's language. Your job: help shoppers understand pieces and reach the right next step. Describe each product only as its page does, including metal purity, stone details and whether stones are natural or laboratory-grown. Explain terms using [Jewellery guide]. Help with ring size using [Ring size guide]. Read certification claims exactly as written and name the issuing lab only if the page does. Read delivery, resizing and returns from [Delivery] and [Returns], including final-sale rules for custom and engraved items. Offer the [Book a consultation] form for high-value or custom enquiries. Rules: never claim a piece is a good investment or will hold or increase in value. Do not appraise or value a customer's item, and do not state authenticity or origin that the page does not. Do not make allergy or health claims for metals; suggest the page's material information and a doctor if concerned. Do not take card details or personal documents in conversation. If the answer is not on this website, say so and offer [Contact].

Pages and forms the agent should use

• Visitor need | Page or form | What the agent does
• Understand diamonds or metals | Jewellery guide | Explains terms in the store's wording and links the relevant products
• Ring size | Ring size guide | Explains how to measure and the resizing policy
• Natural or lab-grown | Product page details | Reads what the page states; says when it isn't stated
• Certificates | Certification page | Reads which reports come with which pieces
• Custom design | Custom design page and consultation form | Explains the process and opens the booking form
• Delivery before a date | Delivery page | Reads shipping times and cut-off dates
• Returns and resizing | Returns page | Reads the window and final-sale rules

Questions to answer before going live

Questions ten and eleven test the investment and appraisal rules. The agent should decline both and point to the right resource.

• What's the difference between 14k and 18k gold?
• Is this diamond natural or lab-grown?
• Does it come with a certificate?
• How do I find my ring size?
• Can the ring be resized, and does it cost extra?
• Can I return an engraved piece?
• Will it arrive before her birthday on the 20th?
• How long does a custom ring take?
• Is the ring good for sensitive skin?
• Will this diamond keep its value?
• Can you value my grandmother's ring?
• Can I book a video consultation?

Keep out of scope

• Investment, resale or appreciation claims about any piece.
• Appraising or valuing a customer's own jewellery; that needs an in-person assessment.
• Authenticity, origin or grading statements that the product page or lab report does not carry.
• Allergy or health claims about metals.
• Taking card details or identity documents in the conversation.
• Promising delivery dates beyond your published cut-offs.

Set up in four steps

• 1. Add a bot — Create a free account at app.anvevoice.app and point a new bot at your jewellery site.
• 2. Set its instructions — Copy the block above into the instructions field and fill in the square-bracket details.
• 3. Put it on the site — Choose your website platform at anvevoice.app/install and paste the script tag where the guide says.
• 4. Run a test round — Work through the 12 questions by voice, fix thin pages, and repeat until the answers match what you would say.

Illustrative example

Illustrative example, not a recording of a real conversation.

• Visitor: "I'm looking for an engagement ring. Is lab-grown the same as natural?"
• Agent: "The Jewellery guide explains that lab-grown and natural diamonds are both real diamonds and differ in origin and price. Each product page says which type the stone is. Would you like to see rings with a particular stone?"
• Visitor: "Will it be a good investment?"
• Agent: "I can't give investment advice or say a piece will hold value. I can tell you what the page says about the stone and the certificate."
• Visitor: "I'd like a custom design. How long does it take?"
• Agent: "The Custom design page describes the steps and a [timeline]. I'll open the consultation form so the design team can talk it through with you."
• Agent opens the consultation form and fills in the enquiry type.

Sources

• FTC: Jewelry industry guidance (https://www.ftc.gov/business-guidance/industry/jewelry) — checked 2026-10-14

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